Via Allure It used to be that the term “green beauty” was a revolution unto itself. Boy, have times changed. In just a few years, green beauty has become its own norm and standard, seeing the launch of dedicated e-boutiques and brick-and-mortars; entire product lines designed by and for eco-conscious product lovers yearning for performance without compromise; and even designated, green-leaf-decked shelves at major retailers like Target and Sephora.
And with a new year upon us, we scoured the market to find the most innovative green beauty finds and developments out there, including turmeric-spiked skin care, zero-waste packaging, and brass-busting shampoo. These aren’t the usual suspects of oil-cleansing-instead-of-face-wash or dry-shampoo-in-lieu-of-an-everyday-lather. We tested and had our (fair-trade, eco-friendly) socks knocked off by these beautiful blends of science-backed, high-performance, and feel-good ethics
COURTESY OF BRAND6/76. Natural White BasecoatIt’s been a hack on YouTube by nail artists for a while, often employing regular white nail polish as a base coat to make a chosen color really pop. Veque decided nail enthusiasts of all ilks (and their tips) deserved better, so it released Ve Blanc, an entirely vegan, cruelty-free, ridge-filling nail-perfector without 10 harsh chemicals commonly found in polish. Ve Blanc leaves a smooth, nourished canvas for color-popping results and is also made in the USA and gives back to charity — basically a perfect 10.$20 (Shop Now)